I'm the mom of three kids, and therefore, I take my back-to-school shopping VERY seriously!  When I need to buy new clothes, I look for good quality, well-fitting items.  I also like a boutique style, without the boutique prices.  That's why I love both GapKids and babyGap. Their clothes are really well made, and their employees are among the most helpful, courteous, and friendly I've ever encountered.  I never feel "lost" whenever I walk into one of their stores, because one of their sales associates is always there to lend a hand.  Alternately, if I am approached and asked if I need help, and I know what I'm looking for and prefer to shop without assistance, they're always gracious enough to give me the space I desire.
I can't say enough about either store... it makes for a very pleasant shopping experience! :)